As Communications Manager for United Public Workers, AFSCME Local 646, I lead the messaging strategy for a union representing some 13,000 public employees across Hawai‘i. From contract campaigns to crisis communications, I help turn complex issues into clear, motivating messages that inform and empower our members.
Before entering the labor movement, I built a career in marketing and media, developing campaigns, managing digital platforms, and producing content for iHeartMedia, Events International, and others. My approach has always been rooted in connection: using story and strategy to reach the right people at the right time.
Beyond the office, I’ve co-produced marquee public events like Le Dîner en Blanc – Honolulu and created award-winning podcasts and influencer campaigns. I see communications as more than messaging; it’s a tool for change.